This client desired a design focused on their brand and culture that would allow them to leverage their new office as a recruitment tool.
During the concept development phase, the client gravitated towards images that reflected: “transparency,” “geometry,” “warmth,” “safety,” and “maturity.” Using these descriptive words, elements extracted from the client’s sub-brands, a list of the company’s business goals, and information gleaned from the client’s existing office and brand standards, designers created the concept of ‘A Continuum – Where Tech, Live, and Culture Collide.’ A sharp canvas of clean lines married with subtle rounded corners reinforce that, in tech, life, and culture, we hit roadblocks that slow things down but ultimately, we overcome them and continue on. As a final touch, the sophisticated finishes used throughout the space honor the company’s headquarters which provides a strong sense of brand identity for offices across the globe.
General Contractor: Bognet Construction
Photography: Erin Kelleher Photography