Pinnacle Financial Partners’ expansion into the DMV area was a significant move for the financial institution. The design team took inspiration from Pinnacle’s brand identity, particularly the sharp lines and angles in its logo, to create a distinctive presence in Tysons, VA. Pinnacle is known for its support of the arts, evident in the numerous original artworks in its offices. The challenge was to incorporate this artwork harmoniously while maintaining the bank’s primary function.

The result is a design that respects the artwork’s color palette without overshadowing the bank’s identity. Despite limited space, the branch includes essential features such as a 24-person training room and amenity space. Unique space requirements were addressed, given the financial business’s nature and the need for privacy. Teller desk adjacencies and the cash room were carefully considered. The ground-level location presented challenges like trenching for plumbing and power.

Pinnacle’s brand standards mandated the inclusion of a water feature, adding complexity. The overall design concept focuses on using angles inspired by the Pinnacle logo. These angles are incorporated into lighting, reception desks, feature walls, and flooring to guide movement and energize the space. Existing conditions like columns were integrated into the design for privacy partitions and seating arrangements. Ceiling baffles balanced ceiling height with the space’s footprint and provided acoustic control.

While the space was intended for LEED certification, the final decision was not to pursue it. Nevertheless, sustainable materials like cradle-to-cradle carpeting, CertainTeed ceiling baffles, and other biodegradable finishes were used. The design adhered to building sustainability requirements for appliances and recycling. The overall design successfully reinforces Pinnacle Financial Partners’ brand identity, integrates artwork, addresses unique space requirements, and incorporates sustainability considerations within a limited space.

General Contractor: Bognet Construction
MEP Engineering: Greenman-Pedersen, Inc.
Photography: Spielmann Studio